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Privacy Policy

SOW Easystore Privacy Policy


Stream of Wisdom Publishing Limited is the operator of SOW Easystore (hereinafter referred to as "SOW","we" or"our"). When you visit a store (hereinafter referred to as the"Store") authorized by our SaaS service provider SHOPLINE(hereinafter referred to as "SHOPLINE"), we may collect,process, and use personal data about you. We are fully aware of the importance of personal data to you, respect your concerns about privacy, and value our relationship. The following describes what we collect, how we use it, and your rights:


1. What we collect

We may obtain personal data about you from various sources. We may collect this information when you pass through our store or through your visit and/or use of our social media/social network pages(or the related stores or corresponding applications such as Facebook and Instagram).Our products are sold in many chain companies or other types of brick-and-mortar stores. When you visit our store, our social media/social network pages (or their related stores or corresponding applications), we may also automatically collect information about your device by using technologies such as cookies,web server logs and web beacons.


2. The type of information you provide us

The kinds of personal data collected may include the following categories: 1. Identification - (1) Individual identification(such as member's name, address, phone number, email address, etc.); (2)Financial identification (such as order payment) 2. Personal characteristics-personal description (such as gender, date of birth, etc.). 3. Home or place(such as residence, work address, etc.).


You may choose to provide us with personal data in several ways, such as when you register on our store, when you make a purchase on our store, or through our social media (or its related stores or corresponding extensions). The personal data you may provide to us includes:


·        Contact information (such as name, shipping address, email address, mobile or other telephone numbers);

·        Age and date of birth;

·        Gender,preferred language;

·        Product preferences and communication channel preferences;

·        Content you provide (e.g. photos, videos, reviews, articles);

·        Device identifiers, such as information about the device, such as MAC addresses, IP addresses, or other online identifiers.


Certain services and promotions may not be available if you do not provide the specified personal data.


3. Why we collect your personal data

The specific purpose of the store collecting personal data is to provide you with goods or services, including but not limited to: (1) consumer, customer management and services; (2)consumer protection; (3) online shopping and other electronic business services; (4)verifying your personal identity (such as to protect you from criminal acts such as fraud); (5) resolving various types of disputes(including but not limited to consumer disputes, intellectual property rights disputes, etc.); (6)promoting safe transaction practices; (7) Notify you of products, services and updates; (8) Detect and protect you and the store from errors, fraud or other criminal acts, and monitor compliance risks.


4. How we use personal data

We may use the "Information You Provide"for the following purposes:

·        To send you the latest offers or other communications;

·        To provide you with the requested information and services;

·        To respond to your inquiries;

·        To contact you to follow up or confirm your order, amend your order, return or refund;

·        To process your payments and/or transactions;

·        To manage your account, including accessing your purchase history;

·        To communicate with you and administer your participation in special events,contests, sweepstakes, events(if any), surveys and other offers;

·        To operate and communicate with you about our social network or [mobile application];

·        To operate, evaluate and improve our business (including developing new products and services, enhancing and improving our products and services, performing market research, data analysis, and performing accounting, auditing and other internal functions);

·        To comply with applicable legal requirements, relevant industry standards and our policies;


5. Direct marketing promotion

If you provide us with the relevant information and expressly agree to the use of promotion (such as the latest offers, latest products, product use, user sharing, etc.), member communications, etc., we may use the above-mentioned "Information You Provide" to the various types of individuals listed in the section. Materials are used for direct promotion.


Direct marketing communications may be sent to you through various channels, including phone calls, postal mail, emails, text messages, mobile applications, web applications, social media stores and other means of communication. If you have given your consent, the personal data you provide in the form, or when you consent to the subscription above, will also be used by us for this marketing purpose. Our handling of any data transfer issues described in this paragraph will be consistent with that provided in this Privacy Policy.


If you are unwilling to accept any marketing messages, you can express your wishes to us and refuse to accept any further marketing messages.


6.  How we use “cookies” and other similar tracking technologies

A. What are "cookies"

A cookie is a small file stored in the Personal Data Subject’s computer, mobile phone or any other smart terminal device by the website server when it logs into the website or browses website content,usually containing identifiers, site names and some numbers and characters.When the Personal Data Subject visits the website again, the website can identify the browser of the Personal Data Subject through cookies. Cookies may store user preferences and other information.


B. How “cookies” are used

When you visit our store, we may collect your device model, operating system, device identifier, login IP address information,browsing information and clicking information through cookies or similar technologies. Cookies allow us to identify your devices when visiting the store, for example, to make adjustments to the store according to your needs.You can also change the settings of the browser so that the browser does not accept cookies on our website, but this may affect your use of some features of the website.


On the store we build on SHOPLINE, with the help of cookies and other similar technologies, we can recognize whether you are an existing user or a member of us without having to re-login and authenticate on each page.


C. How to manage "cookies"

You can manage or delete certain categories of tracking technologies based on your own preferences. Many web browsers have a"Do Not Track" feature that sends a "Do Not Track" request to the store.


In addition to the controls we provide, you may choose to enable or disable cookies in your Internet browsers. Most Internet browsers also allow you to choose whether to disable all cookies or only third-party cookies. By default, most Internet browsers accept cookies, but this can be changed. For more information, see the Help menu in your Internet browser or help documentation.


The following links provide instructions on how to control cookies in all major browsers:

·        Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

·        IE: https://support.microsoft.com/en-us/help/260971/description-of-cookies

·        Safari(desktop ): https://support.apple.com/kb/PH5042?locale=en_US

·        Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies

·        Opera: https://www.opera.com/zh-cn/help

If you use any other browser, please refer to the documentation provided by the browsers.


7. How we process, share, transfer and disclose personal information

(1) Process

Certain features of the store may be provided by our third-party partners, and we may entrust partners (including technical service providers) with the processing of certain personal data. For example,when you use auto-payments feature, we may ask third-party payments companies to process your credit card information so that to charge you relevant services fees as directed by you.

We will not excessively collect, request,store or record your information and privacy, such as your credit card number,bank ATM card number, password, ID number, passport information, occupation.


(2) Sharing

We do not share personal information with any third parties unless one or more of the following circumstances exist:

·        At your request, or with the prior explicit authorization or consent;

·        Fulfill legal and regulatory obligations;

·        Directly related to criminal investigation, prosecution, trials and enforcement;

·        For the purpose of safeguarding the life, property and other major legitimate rights and interests of you or any other person, but it is difficult to obtain the consent of that person;

·        Transfer in the event of a change of operational entities following an acquisition,merger, reorganization or bankruptcy.


(3) Transfer

In principle, we will not transfer control of personal information to any third parties, except in the following circumstances:

·        At your request, or with the prior explicit authorization or consent;

·        Fulfill legal and regulatory obligations;

·        Directly related to criminal investigation, prosecution, trials and enforcement;

·        For the purpose of safeguarding the life, property and other major legitimate rights and interests of you or any other person, but it is difficult to obtain the consent of that person;

·        Transfer in the event of a change of operational entities following an acquisition,merger, reorganization or bankruptcy.

Note: If transfer is necessary due to the above reasons, we will inform you of the purpose and type of transfer and transferee of the information before the transfer (we will also let you know if sensitive information is involved) and obtain your consent to such transfer, except as otherwise provided by law or regulation. The transferee will continue to perform personal information related obligations hereunder. If we go bankrupt or cease operation and there is no transferee, we will delete or anonymize your personal information.


(4) Public disclosure

In principle, we will not disclose your personal information to the public or undefined groups.


8. Your Rights

You have the following rights regarding your personal information:

·        To access your information and to receive information about its use

·        To have your information corrected and/or completed

·        To have your information deleted

·        To restrict the use of your information

·        To object to the use of your information

·        To withdraw your consent to the use of your information, where consent is the legal basis of the processing e.g., subscription of our marketing emails


If you wish to exercise your rights or if you have any questions about the data we hold about you or the use thereof, you can contact us at any time via sowpublishing@yahoo.com.hk. Please note that such personal information may be needed to make a purchase or to take advantage of promotions on our website.


If you wish to have your data deleted, it will be erased immediately from our system unless we are obliged to continue storing it to comply with statutory retention periods. Under such circumstances, we will ensure that your data is prevented from being used for other purposes. We may take reasonable steps to verify your identity before granting access or permitting corrections to and/or deletion of your personal data.



We follow an opt-in/opt-out policy for subscribing and receiving promotional emails. If you wish to opt out of receiving emails from us, 1) please click the unsubscribe link contained in each email to complete the unsubscribe procedure; 2) or login to your original registered member account and remove the option to pay for advertising; 3) or contact us by email and our data administrator will unsubscribe you’re your authorization.Please note we may still contact you with service messages from time to time(e.g., order and delivery confirmations and information about your legal rights).


We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are several limitations to these rights, and there may be circumstances where we are not able to comply with your request. We would like the chance to resolve any complaints you have, but you are also entitled to contact your local supervisory authority for data protection.


9. How we protect personal information

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal data you provide against accidental, unlawful or unauthorized destruction, loss, alteration,access, disclosure or use. However, no system is perfectly secure and we cannot guarantee that information about you will remain secure under all circumstances,including the security of your data during transmission to us or the security of data on your mobile device.


For information on how SHOPLINE retains and protects personal data, please refer to SHOPLINE Privacy Policy, Article 5"How the Company Saves and Protects Personal Data"(https://shopline.tw/about/privacy).


This Privacy Policy may be updated periodically without notice to reflect changes in our personal data practices. We will post a prominent notice on our store notifying you of any material changes to our Privacy Policy, noting at the top of the policy when it was last updated.


10. How to contact us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information about you or your preferences, please email sowpublishing@yahoo.com.hk, or contact us on WhatsApp:(+852)  6381 5331.


[Last update date: March 14, 2023]